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Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief. Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She currently leads projects for content strategy. A note from the editors: We are delighted to present an excerpt of The Elements of Content Strategy by Erin Kissane (A Book Apart, ).

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Content strategy is a discipline that stems from a family of fields including marketing, editorial, and curation, and requires analytical, organizational, and creative skills to successfully execute. I think this is definitely a good book to get started with Content Strategy In order to create compelling content one needs to both remain consistent in formatting and grammar, and also write persuasively.

Added to this, I found most of the strategy geared around traditional waterfall approaches to projects.

On the plus side the author outlines some great ideas for managing web content and it can be read in a couple of hours. Blogs and social media have replaced the days of the newspaper as the arbiter of information. Apr 11, Donovan Richards rated it really liked it. I liked Kissane’s breezy style and enthusiastic recommendations for further reading on the subject and on tangential topics too.


And, like all the best books, it’s given me a whole list of other things to read and dig into.

You can read an excerpt of the principles here. Oct 24, Danny de Vries rated it liked it. To see what your friends thought of this book, please sign up.

You have a multi-tasking, distracted, ready-to-leave-your-site-at-any-time audience who has very specific goals in mind. Nov 05, Abby rated it it was amazing Shelves: You might soon find a lucrative career in content strategy.

Some things this books says are: A compelling read for jissane experienced content strategists and those making the transition from other fields.

The Elements of Content Strategy by Erin Kissane

But this effort doesn’t scale in the long run. Moreover, what made it hard to get through even such a short book was the dry prose. Kissane recommends you start with higher level recommendations first, since they affect what you do further down, and also are likely to have a bigger impact conhent the organization.

I happen to work in a small shop where I wear many hats and was a bit disappointed that Erin focused mainly on content strategists who dtrategy with a wide range of other team members.

Jan 23, Nathan rated it really liked it. No trivia or quizzes yet. A Book Apart 1 – 10 of 28 books.

The Elements of Content Strategy

Nov 13, Erin Simoni rated it it was amazing. Though I would be a writer by title, the bulk of the work would involve content strategy, he said. Sep 25, Joe Miller rated it it was amazing.


She gets going right away, without any fluff or padding. It’s not in the content strategist’s domain to actually create the content him- or straegy. It’s mostly about the kinds of people tha This book is not for people working in this field for more than a year or so. It’s a tiny 88 pages long.

The Elements of Content Strategy – Erin Kissane – Google Books

A few weeks ago I was actually approached by a leader in one of our sister organizations to do content strategy. In the long run, I need to be more of a content curator and organizing kissand, soliciting and coordinating content from other groups rather than creating it myself. But the curator field piques my interest. It does it exactly what it says: Conrent you want to learn what it is required to publish meaningful content on the web, in terms of people involved, resources, etc, then this is an OK read.

Lists with This Book.


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