Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Rapaille has used the Culture Code to help Chrysler build the PT revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first .
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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Refresh and try again. Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Why are people around the world so very different?
What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Codeinternationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune companies. His groundbr Why are people around the world so very different? His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. And now, in The Culture Codehe uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.
In The Culture CodeDr. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection?
Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways.
And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all. Hardcoverpages. Published June 16th by Broadway Books first published January 1st To see what your friends thought of this book, please sign up. To ask other readers questions about The Culture Codeplease sign up. Lists with This Book. Dec 03, Saellys rated it liked it Shelves: Largely absurd and often borderline evil, this is the tale of one incredibly smart man stealing our memories in order to sell us things we don’t need.
In one passage, Rapaille declares that since the moon reflects the light of the sun, and the French word for moon is feminine while the word for sun is masculine, the French consider men to be shining and brilliant and women a mere reflection of that.
Nevermind that the French language was invented before knowledge of the moon’s reflective propert Largely absurd and often borderline evil, this is the tale of one incredibly smart man stealing our memories in order to sell us things we don’t need.
Nevermind that the French language was invented before knowledge of the chlture reflective properties was widespread, or that feminine and masculine words are almost completely arbitrary please, Dr. Rapaille, analyze the reasoning behind doors being feminine! It’s arrogant, it’s baseless, it’s marketed as psychological nonfiction when it’s really a load of crap.
I doubt I’ll even bother finishing it. View all 5 comments. Feb 01, Ala rated it really liked it. This is by far one of the most fascinating books I’ve read in clotair a while, started out strong made me go WOW while I was reading the introduction. Actually I’ve already read it last year but Rapailld didn’t finish it. So I decided cuture I would start reading it all over again this year and yeah I did.
First off, the most parts was about American culture so I don’t know I found it weird and funny in some points I mean some of his codes doesn’t make sense cloraire me and the r This is by far one of the most fascinating books I’ve read in quite a while, started out strong made me go WOW while I was reading the introduction.
First off, the most parts was about American culture so I don’t know I found it weird and funny in some points I mean some of his codes doesn’t make sense to eapaille and the rest tbh perfectly does. He sites great examples from other cultures and comparisons cootaire reading it, I still feel he made many good clotxire on how humans deal with things.
This book was full of information of how people think and why they do things, specifically buy things that they buy. And this was realy interesting.
I found it fast read and full of interesting information about culture codes that have been discovered by Rapaille over time.
He got my attention in chapter 3 when he mentioned the code for beauty and fat. While many of Rapaille’s insights seem spot on, a few seem to be a bit of a stretch. Rapaille suggests being overweight isn’t a problem, but a solution. He says the American code for fat is “checking out” This means people get fat, so they can withdraw from society.
That seems a bit like asking for the cultural code for gravity.
It doesn’t necessarily have a cultural explanation. It really seems more an issue of food tasting good and calories in and calories uclture at the waist.
Rapaille argues each product makes a unique imprint on members of any given culture. This imprint can be described in only a few words. For example, Rapaille says the American code for cars is “Identity” while the German code for cars is “Engineering” here’s what he say “The American code for Jeep is “Horse” a go anywhere vehicle. Based on this, Rapaille suggested replacing square headlights with round ones, because horses have round eyes.
Luxury interiors weren’t part of the code. The Jeep was then successfully marketed as a “horse” in America. But in France and Germany, Jeeps were seen differently.
Chrysler marketed Jeeps in Europe as symbols of freedom. TheCultureCode is a book rxpaille represents an important contribution to understanding how cultures work their ways on people. Actually my fingers get crampy and tired from typing all day laugh I would like to transfer every single word of this book but unfortunately I can’t sad I know this review doesn’t make a lot of sense until you’ve read the book SO I’m just gonna say DO IT!
View all 4 comments. Aug 04, Uwe Hook rated it it was amazing. This is one of the more fascinating books I’ve read in quite a while.
The author claims that subconscious links created socially” and nationally dictate the meanings of various things. For example, French people form an early Association with alcohol which links drinking with a social family atmosphere, because French children are often given a small amount of wine to drink by their parents at clture early age.
Americans on the other hand, are not allowed to drink until age 21, and therefore the ass This is one of the more fascinating books I’ve read in quite a while. Americans on the other hand, are not allowed to drink until age 21, and therefore the association that they create is often one of danger and recklessness, because they learn to drink at a much later age and in an underground fashion.
For the rest of their lives, they think of alcohol as dangerous, risky, and forbidden. The French view is social and familial. The book is full of examples such as this. For example, Americans link or form code for automobiles as being about freedom, whereas the Germans have a code for automobile which is engineering.
This is why for example, American and German auto executives and marketing people cannot see eye to eye. I found new insights on almost every page of this book. The book is actually quite profound. Many authors try to create the type of insights contained in this book, but they do not have the insight or the knowledge to do so.
The Culture Code by Clotaire Rapaille
This book will be of interest to students of anthropology, psychology, international affairs, and marketing of course. How they feel about it? What does it thf for? Jan 30, Vinod Peris rated it it was amazing.
Clotaire Rapaille, The Culture Code | Business English
I vlotaire recently read a couple of books that attempt to explain macro phenomenon by looking through the lens of the culture of its people.
Rapaille on the other hand has written an entire book on interpreting the code for American culture and he brings this out by contrasting it with the culture of other countries, most notably France, wh I have recently read a couple of books that attempt to explain macro phenomenon by looking through the lens of the culture of its people.
Rapaille on the other hand has written an entire book on fhe the code for American culture and he brings this out by contrasting it with the culture of other countries, most notably France, where he was born.
Way back when Isaac Asimov ruled the Science Fiction world, he introduced the concept of “psychohistory” – the idea that you cannot predict what an individual will do, but with a sufficiently large population, you can apply a probabilistic framework to predict the general flow of future events.
When Rapaille describes the peculiarities of Americans, French or Italians, it is important to view it as a description of a large population and not a specific individual in that country. When viewed with that lens, the book offers great insight into cultural norms and how they can be tapped in developing and marketing a successful product. Rapaille’s writing style is lucid and is a pleasure to read.
His opinionated observations are incisive and I found myself reading several parts multiple times to fully appreciate his view. There are many memorable quotes and passages in the book like “you never get a second chance to have a first experience.
While I did not find myself agreeing with all of Rapaille’s codes, the explanations of seduction in different cultures was spot on and hilarious.
The Culture Code, by Clotaire Rapaille | DiversityMine
Another insightful chapter was the differing notions of quality in various cultures. Many reviewers that were critical of the book, seemed to have a hard time accepting all that Rapaille had to say without any real scientific evidence. While it is true that most of what is written here can be dismissed as one man’s opinion, it will certainly get you thinking rpaaille more observant of cultural traits. I found myself in agreement with a majority of the observations and was quite amused at the way Rapaille presented them.
There is one aspect of the book that I found hard to swallow.